I have decided to look at the Think campaign for mobile phones, for some ideas on how to create a successful campaign. I chose to study the campaign to do with mobile phones, as this is the most similar Think campaign to my topic, therefore can relate my idea to this for relevant ideas for my own campaign.
These are the 3 posters from this campaign that I like the most. They are all representing not using your mobile phone whilst driving. The first 2 are quite similar with the vertical lines which actually show 2 images, one image of a couple / 2 girls and the other image which shows a van on the road. This is a great way of showing 2 things that you could be looking at whilst driving - a photo or background on a phone or the actual road.
Each poster contains a short sentence at the bottom of the page, which definitely gets the message across despite the fact it is very short. The Think logo is also present in the right bottom corner of each poster which is vital for any campaign.
The last poster is very simple and just contains a series of 'emotions' or 'emojis' in the centre of the page. Each one represents a part of a story the poster is trying to portray. Once the story is understood this gives a very serious and shocking message across in a very subtle and creative way.
This campaign also has a moving image advert which is another visual way of getting the message out there to the audience. This video has a split screen and each side has the same shot throughout the entirety of it, with a narration and visual of the Think logo at the end. I like this video as it is very realistic as to what could really happen if you use your mobile phone whilst driving.
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