My Moving Image Advert

https://www.youtube.com/watch?v=ro41f6ORM7M&feature=youtu.be

This is my moving image advert, which is a vital part of my campaign. This advert does not go in to detail about the particular negative effects which I have looked at thoroughly, as each of my posters explain about the health and educational implications smartphones can cause for children. 

Making of My Moving Image Advert

For my moving image advert, I decided to film in a bedroom, using the bed side table, a pair of glasses and an iPhone (smartphone) as props. I used a DSLR camera, a tripod and a light whilst filming my footage. 

I filmed in this particular room with these props, to show the audience that the the glasses and phone shown on the bed side table belong to a child. I paired these two items together to show that the smartphone did in fact cause the need for glasses.

I used all close up and extreme close up shots within this sequence as not to give away too much except reveal the idea of how the child was addicted to the phone, however needs glasses to see without blurry vision due to the constant use of the smartphone causing short sightedness.

The glasses and phone are picked up and the phone is being used for a variety of different applications. After this the phone is put back down on the bed side table, but the glasses are not, which shows that the glasses are needed all of the time, not just whilst using the smartphone. The door is then closed with the smartphone still on the bed side table, which gives the impression the child has left the room without the phone.

The above picture shows all of the shots I filmed.









I first used Adobe After Effects to animate my logo for the introduction of the advert. I scaled the body section to get bigger as the video starts, and the head section swipes down from off screen, which then puts the logo together. I thought this would be more appealing and interesting for the audience to watch as it adds a little bit of character to the logo. I used the exact same blue background as the cover of my leaflet and storybook, as well as my pull up banner so that the advert would be recognisable as part of this campaign.

The above images show each stage of the logo moving.













The above images are screen shots of some of the scenes in the edit of my advert. I used Final Cut Pro to edit this. I imported the intro which I had previously created in After Effects, then added the title of the campaign on the right of the logo. 

In between some of the moving image shots, I inserted text, using the same blue background colour again as the introduction, and this was to break up the footage and give the audience something to really engage in by having something to read.

I also added a blue tint effect to all of the footage to cool the colours down and fit in with the theme of the blue backgrounds, as the footage was originally very warm and yellow coloured.

The last piece of text in the video says 'Stop the Addiction before it's too late' in red, just like on all of the other elements of the campaign, so that this video would be related back to these, and the whole campaign would be recognised as one - even this moving image advert.

Finally at the end, I inserted the logo again just to refresh the audience's minds of it where it will be easier to remember it and notice it within other parts of the campaign.

I also added in a copyright free soundtrack for backing music which I believe fits in with the shots and style of the video.

My Pull Up Banner

This is my final pull up banner, which will be printed and placed inside a stand therefore will stand freely at my exhibition. 

My Story Book

These are the final pages of my story book, which will be printed in to an A5 size book.

Making of My Story Book

I have used Adobe InDesign to create my storybook as this programme is better for designs with more than one page. For the front and back cover of the story book I have used the same pattern with the blue as I used for the pull up banner, again to make them look more eye catching. 

I have used bright colours on each page in the book to stop them looking boring. There are images on the left of each set of pages and text on the right. I created the story based on the research I have done and incorporated all aspects of the rest of the campaign within it e.g. bad eyesight and text neck.

I will be getting 2 copies printed of this story book for my exhibition, so people can read it and interact with my topic in a creative and innovative way.

Making of My Pull Up Banner

For my pull up banner, I used the same blue colour as the leaflet for the background, however also added a pattern to make it a bit more enticing and interesting to look at. Each of my posters are included in the banner as well as the logo, slogan and a description of my project. This banner will be very large and will be placed at my exhibition to advertise my campaign.

My Leaflet

This is my final leaflet, which will be folded in to 6 sections that it can be opened up and looked at.

My Posters

These are my final posters, which will be printed size A2 for my exhibition. 

Making of My Posters

I used Adobe Illustrator to design my posters as the software is very easy to navigate and use and I have experience using it. I made sure that each of my posters have 3mm bleed around the edge as they are going to be printed and this is a printing requirement which is printing industry standard.

I have used bright colours for each background and made 3 of them with a gradient as some singular colours can look overpowering. I used the same font - Myriad Pro - throughout each of my posters. I have also used a slogan on each poster saying 'Stop the addiction before it's too late' as this is a unique way of advertising. 

I have mainly used vector shapes and images, most of which I drew and designed myself. A few of the images I downloaded from a copyright free vector website. I made sure everything I used from online was non copyright. 

I added text to each of the posters with relevant facts and information to what the image is portraying. I made the significant words stand out by making them a different colour and making them more bold.

I am extremely happy with the overall look of my posters, and I believe they could all be recognised as part of the same campaign due to the same themes such as the logo and slogan on each one.

Making of My Leaflet

For my leaflet, I used scaled down versions of my posters for each inside page of my leaflet. I used a blue colour for the front cover of the leaflet which I will be using throughout other elements of the campaign as this is a bright and attractive colour which looks appealing with the black logo and text on.

I will be having around 150 copies of my leaflet printed for my exhibition, so that viewers of the exhibition can take a leaflet and be reminded of my main posters.

My Logo for my Campaign

This is my final logo for my campaign. I have used my project title as the title of my campaign as it is a short way of explaining what the project is about, and this way links to all other pieces of my work.

I used a vector shape of a body which represents a child, but instead of a round head, I used the shape of a smartphone with a face inside it. This is a metaphorical and humorous way of giving the impression that children use their smartphones so much and they are always immersed in one.

I made this image as PNG so that it doesn't have a background and can be placed on any parts of my campaign.

Chosen Font for Campaign

This is the font I have chosen for my whole campaign. It is called Myriad Pro, and has a large variety of styles, as shown above. 

By choosing a font with many styles such as bold, condensed and italic, I will be able to use the same font throughout the whole campaign without it looking exactly the same all the way through, but still can be recognised as the same font. This is a creative way of using a font with many styles, to make the designs more attractive.

Eyesight Posters

I came across these posters online and I very much liked them. As one of my posters is about the consequence of developing short sightedness if a child uses a smartphone constantly, the above posters are very influential to my idea, however they relate to a completely different topic. I will be using the idea of only seeing clearly through the glasses but it will not be a photograph style.

Final Design Ideas for Campaign

For my campaign I am going to use the research I have found and put it in to practice. I am going to focus on the negative health effects of being addicted to a smartphone, which I have looked at in detail. I am also going to use inspiration from other campaign designs which I have studied in order for mine to be successful.

Here are my final design ideas for each part of my campaign:

A2 Size Poster 1: Within this poster there will be a hand with a smartphone chained to it which is held in front a window where it will be night time. This poster will specify how not getting enough sleep and using a smartphone late at night can impact on learning at school. I think this will be an important aspect to many parents, as a child's education is vital.

A2 Size Poster 2: This poster will highlight the fact that the constant use of a smartphone can affect children's eye sight and they can develop eye conditions such as myopia which is short sightedness It will contain a pair of glasses where it is only clear through the lenses, the rest of the image will be blurry.

A2 Size Poster 3: For this poster, it will emphasise the fact that hunching over a smartphone can permanently damage children's necks and spines. There will be an image with a skeleton with a bent over / hunched back and another skeleton with a straight back. This will highlight the difference between using a smartphone and not using a smartphone too much.

A2 Size Poster 4: This poster is going to show an evolution of a child who uses a smartphone. It will start off with a straight, correctly curved back, and then gradually get worse and more hunched, as well as incorporating the idea of each other poster - with the tiredness and bad eyesight. There will be a more generic sentence on this poster.

Each poster will include my logo, and will be printed on a foamex board for display at the exhibition.

6 Page DL Leaflet: The leaflet will have a front page with a light pastel blue background with the logo on and a brief description of the study this campaign is more. Each page of the leaflet will contain a scale down version of each of the posters. I will have a large quantity of leaflets printed for my exhibition for people to take with them.

Pull Up Banner: This banner will act as a large advertisement for the project itself and the campaign. The logo will be present and also each poster design will be present, as well as a description of the study. The background of this will again be the same blue as the leaflet cover. This will be printed and displayed at my exhibition. 

Story Book: For the story book I will incorporating all aspects of the posters showing the main negative effects I have found through my research. I will write a short fiction story which contains facts about these particular negative effects, with images on one side and the text on the other. The front and back cover will be again blue, and each page of the book will be a bright colour to attract attention. The logo will also be on the front and back cover.

Moving Image Advert: I will be using generic facts within the moving image advert, and not specifying about anything in particular, except filming with glasses as a prop to emphasise this issue through film as I believe it is one of the most likely health implications for a child. I will use the blue background for the introduction, any text present, and the ending. The logo will also be present within the advert.

Interview 2

Today I conducted another one to one interview with a parent of 3 daughters. This interviewee based her answers on all 3 of her children as they are all very similar when it comes to their smartphone addictions. I used the same pre-prepared set of questions for this interviewee and I again recorded the interview so that I could go back to it and refresh my mind of the answers. 

Below are the notes I have taken after listening to the recording I took during our interview, which include the main points which were said. By doing 2 interviews I am able to compare the results.

Interview 1

Today I conducted a one to one interview with a parent of 3 children. This interviewee based her answers on her oldest son who is 13 years old. I had pre-prepared a set of questions for my interviewee and I also recorded the interview so that I could go back to it and refresh my mind of the answers. 

Below are the notes I have taken after listening back to the recording and drawing out the main points of feedback. It was very captivating to listen to all of her feedback on my topic.

World Spine Day - Poster

Today I came across this poster and I liked it as it is very relevant to my topic of 'Text Neck' and is very influential for my own posters.

This poser represents World Spine Day and this poster specifically specifies how mobile phones are a pain in the neck and causing spine problems.

This poster is very simple however relays the message it is giving in a very creative way - by stating the correct way to stand and use a mobile phone, as well as showing the incorrect way to stand and use a mobile phone.

NHS Posters

I have looked at a variety of different NHS posters, as I am inspired by the simplicity of them, with the ability to still get an important message across. I like how each of these posters are very brightly coloured and none of them use real life photographs.

This is how I would like my campaign to be. I will be using bright background colours with a series of illustrations that I will be designing. I will have my logo on each poster, just like on the NHS posters, to make sure all viewers know what the poster is for.

I will then have a small amount of text on my posters, like each of these, as too much text is overpowering and I believe that each of the above posters have a great balance of image and text.