Monday, 7 December 2015

Images from Digital Synopsis







These are some images I have found recently on Digital Synopsis, a website for design, advertising and creative inspiration. They each have the same sort of meaning - which is how people are being controlled by and are addicted to smartphones.

The first image is very bright and colourful, which immediately caught my eye. I really like how this concept reinforces the idea that the human is physically being controlled by the device - and this is shown by the technological device (in this case a smartphone) 'walking' the user and then the user walking their dog, and the dog walking the cat and so on. This is a way of showing an every day hierarchy with a twist of incorporating a smartphone as the most dominant object at the beginning of the chain.


The second image clearly shows how every person is holding and looking at a smartphone as well as using a stick which a blind person would use. This image is tremendously powerful and almost states right there how you could lose vision or go blind from using a smartphone - which is a major health implication.

The last image contains a number of people who look like they have been designed as zombies who are all hunched over looking at their smartphones. I believe the idea behind this is that by constantly using a smartphone it makes a person become and act like a zombie - not pay much attention to or concerned about anything other than what they are looking at, and again highlights the idea of addiction.

http://digitalsynopsis.com

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